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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2001) 14 (2)
Published: 01 June 2001
...Heather Grove Hannan © MCB UP Limited 2001 --> Direct marketing Electronic mail Consumer marketing References Giannoni, G. (2000), E-Promotions: The Value of E-Mail Marketing,INter-American Development Bank, Washington, DC.Roberts et al. (2000), Internet...
