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Keywords: FDI
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Journal Articles
Impact of nation branding on economic growth in sub-Saharan Africa
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2025)
Published: 08 April 2025
... is assessed using indicators such as foreign direct investment (FDI), tourism, political stability and life expectancy. Findings This study found that sub-Saharan African nations branding, particularly in terms of tourism, political stability and health status, significantly contributes to economic growth...
