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Keywords: IACM
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Journal Articles
How information acceptance model predicts customer loyalty?: A study from perspective of eWOM information
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2020) 33 (1): 60–73.
Published: 20 January 2020
...Tiwa Park Purpose This study aims to explore the influence of electronic word of mouth (eWOM) in social media on customer loyalty by using the information acceptance model (IACM). For this purpose, this study identified the relationship of attitude towards information, information credibility...
