... hand, the concept of green entrepreneurship in less developed countries (LDCs), including Yemen, is not as advanced, where entrepreneurs often prioritise profit-making and adhering to more conventional approaches. In other words, business leaders in this context prioritise rapid results over factors...

...-sized enterprises (SMEs) in Yemen, a less developed country (LDC). Design/methodology/approach Through a cross-sectional survey design, data were collected from 262 manufacturing SMEs in Yemen and analyzed using “hierarchical regression analysis” via PROCESS Macro. Findings The empirical results...