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Keywords: Library marketing
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2011) 24 (2): 100–106.
Published: 23 August 2011
... and benefits of library marketing in favor of a more sophisticated approach that conveys the unique value of their library and its offering to their specific user population. This paper aims to address this issue. Design/methodology/approach Informed by the author's extensive experience in marketing...
