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Keywords: Market planning
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2012) 25 (2): 71–88.
Published: 17 August 2012
... marketing that are connected to improving the likelihood of long term strategic planning success, especially when such plans are aimed at increasing perceptions of library value. In order to elaborate upon this vision of customer value‐driven strategic market planning in libraries, we will first examine...
