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Keywords: Market research
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (1999) 12 (3): 46.
Published: 01 September 1999
...Holly Edmunds The Focus Group Research Handbook . Chicago, IL : NTC Business Books 1999 . oups Qualitative techniques Market research A subject of growing interest for librarians is evaluation. Focus groups are one way to do qualitative evaluation. This book...
