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1-2 of 2
Keywords: Marketing communications
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2000) 13 (1): 34–36.
Published: 01 March 2000
... Libraries Automation Technological change Public relations Marketing communications An online public access catalog (OPAC) is one of the greatest investments a library can make, with fiscal and human dimensions. The up‐front dollar figures, several hundred thousand, are consequential. OPACs...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (1999) 12 (4)
Published: 01 December 1999
... librarians and editors to "put a face with a name" and to get straight-talk feedback without a sales quota hovering overhead. All vendors would be well served if they require, at bare minimum, that their design teams regularly meet customers face to face. Feedback Marketing communications Libraries...
