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Journal Articles
The Bottom Line (2006) 19 (1): 35–39.
Published: 01 March 2006
... and more rewarding than trying to raise money from folks already up to their elbows in making donations to other non‐profit educational and cultural institutions. © Emerald Group Publishing Limited 2006 Libraries Marketing planning Corporate ventures Public relations Fundraising United...
Journal Articles
The Bottom Line (2003) 16 (2)
Published: 01 June 2003
... --> Branding marketing strategy Corporate identity Marketing planning Libraries Library branding for young adolescents: learning from Barbie and Mickey Keywords: Branding, marketing strategy, Corporate identity, Marketing planning, Libraries It is a cliché in North American library...
Journal Articles
The Bottom Line (1999) 12 (3): 46–48.
Published: 01 September 1999
...Daniel F. Spulber The Market Makers: How Leading Companies Create and Win Markets . New York, NY : Business Week Books, McGraw Hill   1998 . g Marketing planning Pricing Market pricing Customers Clients Part III, Market Strategies (Chapters 7‐9), Spulber...
Journal Articles
The Bottom Line (1999) 12 (2)
Published: 01 June 1999
... © MCB UP Limited 1999 --> Marketing planning Budgeting Marketing strategy The following Anbar abstracts are a review of the most pertinent recently published literature. They are selected for The Bottom Line from Anbar Management Intelligence,available...

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