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Keywords: Merchandising
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2011) 24 (3): 185–186.
Published: 01 November 2011
...James R. Lund Purpose The purpose of this paper is to encourage annual dramatic visual change. Design/methodology/approach The author incorporates principles of retail merchandising and his experience in retail grocery to make the argument for annual dramatic visual change. Findings...
