... the business world to demonstrate the importance of having a clear mission and a thorough understanding of the needs and expectations of the population being served. Findings – Disruptive technology has had major impacts on many business sectors. Libraries can learn from the choices many...

... to the mission and core values in the face of this rapidly changing landscape. Originality/value The paper uses real‐world examples to provide critical commentary on the librarian service ethic as it relates to staying true to the mission as opposed to overreaching in the name of service for all. Further...