... complexity has a negative effect. Observability was not a significant predictor of attitude. Interestingly, perceived risk positively affects trust in cryptocurrencies. Research limitations/implications Findings reflecting the context of Türkiye may not be generalizable to countries with different...

..., a representative for Thai consumers. An ordinary least square regression and bootstrap analyzes were conducted through PROCESS Macro to analyze the moderated serial-multiple mediation model in the consecutive inducing of social influence, perceived ease of use, perceived usefulness and perceived risk toward...