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Keywords: Personal innovativeness
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2024) 37 (4): 403–433.
Published: 22 July 2024
... derived from the quantitative analysis. Findings Study 1 identified six crucial factors in cryptocurrency adoption: trust, personal innovation, hedonic motivation, social influence, safety and a positive attitude. Perceived ease of use, price value and satisfaction were non-significant. Study 2...
