Keywords: Profitability
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Journal Articles
Journal Articles
The Bottom Line (2000) 13 (3)
Published: 01 September 2000
...Kay Ann Cassell; Marina I. Mercado Janal, Daniel S.John Wiley & Sons, Inc.New York2000 Keywords Internet, Marketing, Selling, Profitability, Customers This book tries to separate the hype from the reality of marketing, products,and services on the Internet. The author...
Journal Articles
The Bottom Line (1998) 11 (4): 140–145.
Published: 01 December 1998
...Mary Anne Craft Public libraries are taking on business ventures that involve the selling of products and services. Most common are food services but these are primarily for customer and staff convenience rather than profit as they generally earn less than 0.25 percent of a library’s operating...

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