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Keywords: ROI
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2016) 29 (1): 2–11.
Published: 09 May 2016
.../value This case study was conducted in the authors’ home institution. Social media Learning Value ROI Curriculum Graduate student Furthermore, investment in expertise to facilitate the appropriate distribution of information flow and content can be critical for ensuring...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2014) 27 (3): 96–100.
Published: 04 November 2014
... at: macrumpt@uncg.edu © Emerald Group Publishing Limited 2014 Social media Assessment ROI Costs Social media, loosely defined as a collection of online services that communicates and shares content with various stakeholder groups, is developing a greater presence in libraries everywhere...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2013) 26 (3): 98–102.
Published: 28 October 2013
... were purchased on behalf of the community for its benefit and are going to be returned to the local community before any other. © Emerald Group Publishing Limited 2013 Strategic planning Communication Cost control Access ROI Space planning Watching and listening to the melee...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2011) 24 (2): 145–151.
Published: 23 August 2011
...Nuria Lloret Romero Purpose In all projections for 2011, ROI has become of the great challenges of social media marketing for the business environment. However in the case of non‐profit organizations, there is no need for such calculations. It is not as necessary to know how the effort made...
