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Journal Articles
The Bottom Line (2016) 29 (1): 2–11.
Published: 09 May 2016
... of the work needed. The faculty component is also important, as it provides feedback to curriculum needs for activities occurring in practice to be current and relevant. Social media Learning Value ROI Curriculum Graduate student The importance of using social media to promote and market...
Journal Articles
The Bottom Line (2014) 27 (3): 96–100.
Published: 04 November 2014
... from the expense invested. The second one, which comes closer to measuring effectiveness versus quantitative numbers, is return on investment (ROI). Traditional ROI formulas are measuring the net gain or loss compared to the cost of initiating an action or change. This provides the data to determine...
Journal Articles
The Bottom Line (2013) 26 (3): 98–102.
Published: 28 October 2013
... of Trustees. Terrance Luther Cottrell can be contacted at tcottrell@stfrancis.edu © Emerald Group Publishing Limited 2013 Strategic planning Communication Cost control Access ROI Space planning Watching and listening to the melee between community members, board members and library...
Journal Articles
The Bottom Line (2011) 24 (2): 145–151.
Published: 23 August 2011
...Nuria Lloret Romero Purpose In all projections for 2011, ROI has become of the great challenges of social media marketing for the business environment. However in the case of non‐profit organizations, there is no need for such calculations. It is not as necessary to know how the effort made...

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