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Keywords: Reasoned action approach
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2026) 39 (4): 434–453.
Published: 01 April 2025
... understand and influence household consumer decisions efficiently. Design/methodology/approach The authors conducted a quantitative study with 523 individuals living in shared households, using the reasoned action approach (RAA) to target different types of products and services. Findings The results...
