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Journal Articles
The Bottom Line (2015) 28 (4): 106–111.
Published: 07 December 2015
... Google Analytics and database reports to determine the impact. Findings – The campaign resulted in few conversions back to the digital library and little return on investment. Research limitations/implications – The campaign has been in effect for only five months, a longer testing period may...
Journal Articles
The Bottom Line (2013) 26 (1): 4–6.
Published: 24 May 2013
... of determining value are no longer suitable. The article uses dialogue from departmental meetings coupled with evidence from the library literature to state the importance of finding and communicating value in an era of accountability. © Emerald Group Publishing Limited 2013 Mission statements Return...
Journal Articles
The Bottom Line (2012) 25 (4): 149–151.
Published: 23 November 2012
... provide services to users. Yet many academic libraries continue to use outmoded models and suffer as a consequence. Originality/value This paper examines the cost and usage of an individual journal title and the disparities between return on investment for the electronic and printed form...
Journal Articles
The Bottom Line (2011) 24 (2): 145–151.
Published: 23 August 2011
.... Design/methodology/approach Where ROI is defined as a mere indicator of return on investment, it involves the direct costs and revenues of each transaction. Combining the world of social media marketing, which is full of intangibles, with the current crisis makes knowing “real” return one...
Journal Articles
The Bottom Line (2011) 24 (1): 68–72.
Published: 31 May 2011
.... Originality/value This article will help librarians better manage their libraries by making them aware of cost‐benefit analysis. Library management Cost benefit analysis Return on investment Net present value Internal rate of return A penny saved is a penny gained (Old Scottish proverb...
Journal Articles
Journal Articles
The Bottom Line (2010) 23 (1): 31–36.
Published: 01 June 2010
... Equation 4 Equation 5 Equation 6 © Emerald Group Publishing Limited 2010 Library management Cost benefit analysis Net present value Return on investment Internal rate of return I suppose it is tempting, if the only tool you have is a hammer, to treat...
Journal Articles
The Bottom Line (2009) 22 (3): 82–85.
Published: 30 October 2009
...@clarku.edu © Emerald Group Publishing Limited 2009 Cost benefit analysis Return on investment Net present value Libraries There is nothing as stupid as an educated man, if you get him off the thing he was educated in (Will Rogers (MacHale, 1998 , p. 31)). I recently attended...
Journal Articles
The Bottom Line (2007) 20 (1): 5–9.
Published: 27 March 2007
...Larry Nash White Purpose The purpose of this paper is to examine potential new uses of return on investment (ROI) in alternative methods for library assessment and valuation. Design/methodology/approach Uses examples of recent uses of ROI by libraries to identify potential new applications...
Journal Articles
The Bottom Line (2005) 18 (4)
Published: 01 December 2005
...Kent C. Boese © Emerald Group Publishing Limited 2005 --> Fundraising Return on investment Housing Economic condtions Many factors impact the economy, and each and every one of them can play a roll in how effective fund-raising efforts might be. Successful investors can...
Journal Articles
The Bottom Line (1999) 12 (2)
Published: 01 June 1999
... © MCB UP Limited 1999 --> Return on investment Accounting systems Innovation The following Anbar abstracts are a review of the most pertinent recently published literature. They are selected for The Bottom Line from Anbar Management Intelligence,available...
Journal Articles
The Bottom Line (1999) 12 (2)
Published: 01 June 1999
... © MCB UP Limited 1999 --> Return on investment Cash flow Investment Appraisal The following Anbar abstracts are a review of the most pertinent recently published literature. They are selected for The Bottom Line from Anbar Management Intelligence...

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