... institutions; most productive scholars; most productive sources; most cited publications and most cited scholars. Design/methodology/approach Bibliometric analysis based on data from Scopus and Dimensions. Findings The majority of branding publications belong to business and management. The interest...

... journal list, and SCOPUS database was used to identify the publications of the journals. A total of 9,190 articles were analyzed having 562,322 citation references. Methodologies like Wordle and Gephi were used to understand the most researched keywords and co-citation analysis among top five researchers...