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Keywords: Services marketing
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2010) 23 (1): 5–17.
Published: 01 June 2010
... to the organization overall. © Emerald Group Publishing Limited 2010 Public libraries Special libraries Academic libraries Strategic marketing Services marketing Our current economy, however, is much more service‐based than the economy that flourished when the traditional marketing mix...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (1999) 12 (2)
Published: 01 June 1999
... and R. Casavant in Journal of Services Marketing (UK), 1998 Vol. 12 No. 6:p. 473 (11 pages) Examines whether the concept of option pricing borrowed from financial theory can be applied to perishable service goods such as theatre tickets or airline seats. Looks at work on pricing strategy...
