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Keywords: Small medium enterprise
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Journal Articles
Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2022) 35 (2-3): 137–158.
Published: 01 July 2022
... Small medium enterprise Advancements in digital technologies necessitate companies’ inevitable adaptation of innovative means to cope with ongoing challenges fueled by digitalization (Kristal et al., 2020). Although numerous companies find substantial opportunities in this new digital...
