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Keywords: Social influence
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Journal Articles
Grace Tianna Solovida, Khairina Nur Izzaty, Hengky Latan, Charbel Jose Chiappetta Jabbour, Ana Beatriz Lopes de Sousa Jabbour
Journal:
The Bottom Line
The Bottom Line (2026) 39 (4): 515–533.
Published: 30 May 2025
...Grace Tianna Solovida; Khairina Nur Izzaty; Hengky Latan; Charbel Jose Chiappetta Jabbour; Ana Beatriz Lopes de Sousa Jabbour Purpose This study aims to investigate the relationship between perceived psychological barriers (PPB), social influence (SCI), external pressures (EXP) and awareness...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2021) 34 (3-4): 225–244.
Published: 26 November 2021
..., the current study will be able to advance scholarly knowledge of the underlying consumer’s attitude and behavior that link social influence to intention to use. Design/methodology/approach A total of 370 valid responses were collected using self-administered questionnaires distributed via online platforms...
