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Keywords: Strategic marketing
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2010) 23 (1): 5–17.
Published: 01 June 2010
... services, not products. As a result, libraries should embark upon their marketing efforts by first developing and drafting a service story. The service story, drafted as an internal strategic marketing document for use by all staff, serves as a road‐map for virtually every imaginable patron interaction...
