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Keywords: Structural equation modeling
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Journal Articles
The Bottom Line (2024) 37 (2): 158–178.
Published: 23 April 2024
... to develop a comprehensive framework applicable to multiple trust-building perspectives and categories of SE platforms. Then, a survey was conducted to validate the constructs and test the model with Airbnb guests. A sample of 351 responses was collected and analyzed using structural equation modeling...
Journal Articles
The Bottom Line (2020) 33 (3): 251–261.
Published: 03 June 2020
... websites. This study aims to investigate the relationship between personality traits and intention to share information on commercial websites. Design/methodology/approach In this survey study, structural equation modeling was used. The statistical population of this study consisted of 385 Iranian...
Journal Articles
The Bottom Line (2019) 32 (3): 211–229.
Published: 17 September 2019
... of mobile payment like Alipay. Design/methodology/approach Data are collected from 336 Alipay users from Wuhan, P.R. China. To analyze the data, the authors apply structural equation modeling approach. Also, the authors perform importance-performance map analysis (IPMA) to identify the critical factors...

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