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Keywords: Sub-Saharan Africa
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Journal Articles
Journal Articles
The Bottom Line (2025)
Published: 08 April 2025
... outcomes. Originality/value This paper provides empirical evidence on the role of nation branding in promoting economic growth in sub-Saharan Africa. It highlights specific effects that nation branding dimensions have on economic growth and stresses on policymakers to advance measures supporting...
Journal Articles
The Bottom Line (2025) 38 (2): 233–252.
Published: 03 March 2025
...Blaise Ondoua Beyene; Georges Ngnouwal Eloundou; Jose Claude Mokompea Nyamou; Camal Gallouj Purpose Energy poverty is a major obstacle to economic and social development in sub-Saharan Africa ( SSA ), where over 600 million people lack access to electricity. This situation stifles entrepreneurship...

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