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Keywords: Tools 2.0
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Journal Articles
ROI. Measuring the social media return on investment in a library
Available to Purchase
Journal:
The Bottom Line
The Bottom Line (2011) 24 (2): 145–151.
Published: 23 August 2011
... at: nlloret@upvnet.upv.es © Emerald Group Publishing Limited 2011 ROI Return on investment Social media Marketing Public libraries Library 2.0 Tools 2.0 Social networking websites Some possible objectives are as follows: Expand the scope of the library's work beyond its normal...
