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Keywords: UTAUT
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Journal Articles
Antecedents of big data analytics adoption: an analysis with future managers in a developing country
Gustavo Hermínio Salati Marcondes de Moraes, Gisela Consolmagno Pelegrini, Laís Porfírio de Marchi, Gabriela Trindade Pinheiro, Alexandre Cappellozza
Journal:
The Bottom Line
The Bottom Line (2022) 35 (2-3): 73–89.
Published: 26 April 2022
.... What are the main factors influencing the intention to use big data analytics? The research adapted a model established in the technology adoption literature (UTAUT). The sample comprises 364 business students from a public university in Brazil. The methodology used was quantitative using...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2021) 34 (2): 170–197.
Published: 28 August 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Malaysia UTAUT Behavioral intention Cryptocurrency Performance expectancy Medium of transaction Cryptocurrency, also known as digital currency, is used as a medium of exchange via blockchain technology. It is also...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (2017) 30 (1): 2–22.
Published: 08 May 2017
...Hart O. Awa; Ojiabo Ukoha; Sunny R. Igwe Purpose This paper aims to propose and test a ten-factor framework of four contexts from technology-organization-environment (T-O-E) theory and unified theory of acceptance and use of technology (UTAUT) to provide insight(s) that complements and extends...
