...@unicamp.br Big data analytics Technological adoption University students Brazil PLS-SEM UTAUT Triggered by technological innovations, industrial production levels have grown, aiming to meet needs with an escalating level of demand in an increasingly competitive environment. As a result...

..., 2013). This research also did not include the two moderators found in the UTAUT model: experience and voluntariness. The literature explained that it is inappropriate to include experience if the research does not capture increasing user experience levels at separate time periods (Arenas-Gaitán...

...Hart O. Awa; Ojiabo Ukoha; Sunny R. Igwe Purpose This paper aims to propose and test a ten-factor framework of four contexts from technology-organization-environment (T-O-E) theory and unified theory of acceptance and use of technology (UTAUT) to provide insight(s) that complements and extends...