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Keywords: UTAUT
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Journal Articles
Journal Articles
The Bottom Line (2021) 34 (2): 170–197.
Published: 28 August 2021
..., 2013). This research also did not include the two moderators found in the UTAUT model: experience and voluntariness. The literature explained that it is inappropriate to include experience if the research does not capture increasing user experience levels at separate time periods (Arenas-Gaitán...
Journal Articles
The Bottom Line (2017) 30 (1): 2–22.
Published: 08 May 2017
...Hart O. Awa; Ojiabo Ukoha; Sunny R. Igwe Purpose This paper aims to propose and test a ten-factor framework of four contexts from technology-organization-environment (T-O-E) theory and unified theory of acceptance and use of technology (UTAUT) to provide insight(s) that complements and extends...

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