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Keywords: Value propositions
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2011) 24 (2): 100–106.
Published: 23 August 2011
... that offer services or intangibles, typically organize their efforts to drive value through their marketing efforts in the form of a value proposition, a concrete promise regarding the customer experience they will provide as well as the unique benefits that will flow from that experience that is delivered...
