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Keywords: Word-of-mouth
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2019) 32 (4): 308–339.
Published: 29 August 2019
...Nadzirah Rosli; Norbani Che Ha; Ezlika M. Ghazali Purpose This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patrons’ and guests’) by fostering brand credibility and brand attachment towards the propensity of word-of-mouth. The study uses the signaling theory...
