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Keywords: marketing strategy
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Journal Articles
Journal:
The Bottom Line
The Bottom Line (2003) 16 (2)
Published: 01 June 2003
... --> Branding marketing strategy Corporate identity Marketing planning Libraries Library branding for young adolescents: learning from Barbie and Mickey Keywords: Branding, marketing strategy, Corporate identity, Marketing planning, Libraries It is a cliché in North American library...
Journal Articles
Journal:
The Bottom Line
The Bottom Line (1999) 12 (2)
Published: 01 June 1999
... © MCB UP Limited 1999 --> Marketing planning Budgeting Marketing strategy The following Anbar abstracts are a review of the most pertinent recently published literature. They are selected for The Bottom Line from Anbar Management Intelligence,available...
