Mr R. C. BRAY and Mr M.C. MESSAGE (Paper 14): It is true that Paper 14 concerns a topic which many may feel is nothing new but it is our experience and the experience of the many other people who believe in, and promote the coaching philosophy, that acceptance of coaching as a tool for devel

oping managers and engineers is often a super

ficial acceptance which frequently is not trans

lated into action, or if implemented, is allowed

to wither and die through inadequate thought and

lack of attention. Persistence, commitment and

discipline are key words in the successful im

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