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In this chapter, it is proposed that family members are motivated to take part in family business activities because of 2 factors. Participation is needed to represent a diverse set of family interests and to increase the enterprise value of the family firm. I assume that because the economic well-being of the individual family member is dependent on the well-being of the firm, ensuring the survival of the latter serves an important self-interest of the former. I also suggest that the characteristics of the family system, defined as the roles played by individual family members and their relationships to each other moderates the link between the economic and psychological antecedents of family involvement.

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