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Understanding implied meaning is an integral element of pragmatic competence in language learning. Comprehension of implied meaning involves recognizing and interpreting contextual and social factors, sometimes societal or international factors. While some factors may be familiar to language learners, others may require more explicit instruction. In this chapter, three language teachers analyze advertisements and a product display containing implied meaning in second language contexts (English, Arabic, and Lithuanian). They discuss contextual, social, societal, and/or international factors influencing implied meaning, and implications for language teaching of the implied meaning found in these texts in Dubai, Sharjah, Bethlehem, Ramallah, and Klaipėda.

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