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Purpose

This study focuses on the employees’ attitudes towards Artificial Intelligence (AI)-based feedback-gathering mechanisms in a business setting to measure the attitudes and investigate the factors that may influence them.

Design/Methodology

Mixed method of research is used which consists of exploratory and analytical research. A structured questionnaire was used for data collection, and statistical tests were used for data analysis.

Findings

Key results include that males are more technologically literate than females, and no statistical differences were observed in the levels of trust in AI or the ease of navigation.

Research Limitations/Implications

The study is limited to the AI-powered Employee Chatbot. The findings indicate that the AI-powered system is effective in capturing feedback. Thus, the results contain recommendations for improving the effectiveness of the system.

Practical Implications

This study offers several suggestions which may help managers enhance the management of AI Systems in the organisations. According to Krejcie and Morgan’s, when the employees are trained on how to interact with the AI systems the user acceptance is enhancing the performance of the systems.

Social Implications

This study helps to design for and launch certain digital-skill development programmes to start society to have an equal chance to benefit from the value addition AI tools.

Originality/Value

This study fills the prevailing literature gap on the role of AI in the corporate Indian sector specifically concerning the employee’s view on the AI feedback system and contributes to the discussion on AI use in the Human Resource Management (HRM) context.

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