Chapter 13: Misleading Advertising on Social Media and the Bahraini Public’s Awareness of Its Risks: An Applied Study on Real Estate Advertising

This study addresses the concerns of Bahraini society regarding misleading information and its effects, with a particular focus on misleading advertising strategies in the real estate sector. The aim of this study is to analyze the ethical implications of consumer protection in the digital age. Ideally, advertisers should adhere to honesty and integrity, presenting their offers accurately in accordance with marketing standards and legal frameworks. However, the reality often differs from this principle, as misleading advertisements have become prevalent, exploiting consumers’ lack of expertise and knowledge.

The primary goal of this research is to explore the prevalence of fraud and misleading information in social media advertisements related to the real estate sector. The research examines the identification and analysis of common deceptive practices in these advertisements, emphasizing the urgent need for stricter monitoring and regulation of their content.

Furthermore, the research seeks to underline the necessity of legal frameworks that address fraudulent activities. In conclusion, the researcher aims to contribute to the promotion of more transparent and reliable advertising practices in the real estate sector, protect consumer interests, and enhance ethical standards in marketing.