Chapter 10: Sacred Valleys: ‘The Intersection of Kullu’s Cultural Heritage and Wellness Traditions’
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Published:2026
Amrik Singh, Manoj Kumar, Nihal Kapoor, 2026. "Sacred Valleys: ‘The Intersection of Kullu’s Cultural Heritage and Wellness Traditions’", Nature, Wellness and Sustainability in Health Tourism, Arunesh Parashar, Ahmad Albattat, Prachi Agarwal, Pankaj Singh Chandel
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Abstract
The scenic valley of Kullu in the culturally rich state of Himachal Pradesh is renowned for its high cultural legacy and traditional healing practices, firmly embedded in its native communities. This chapter discusses how Kullu’s spiritual traditions and holistic health systems – such as Ayurveda, folk herbal medicines and spiritual healing practices – interact. Local festivals and fairs such as Dussehra, Phagli and Fagli not only preserve its unique heritage but also include wellness practices that promote mental, physical and spiritual health. Vaids and Gurus, who are traditional healers, play significant roles in upholding community health through herbal treatment and traditional procedure methods. Employment of locally available herbs, Buransh, Rhododendron, Dhoop Himalayan Frankincense and Ashwagandha represents the eco-friendly and nature-based pattern of Kullu’ curing process. Spiritual rituals like temple ceremonies and meditation in sacred groves also contribute to mental health. This chapter further discusses how modernisation and tourism influence these practices and thus present both opportunities and challenges. Despite growth in wellness tourism, with financial returns, it is also prone to risks of commercialisation and erosion of indigenous knowledge. Attempts at sustainability and by local communities to conserve and preserve these practices are crucial to sustaining their authenticity. Through documentation and analysis of Kullu’s wellness and cultural heritage, research marks the need to integrate indigenous knowledge into contemporary wellness paradigms, ensuring that these invaluable practices are allowed to endure for generations ahead.
