Chapter 7: Investigation of Innovation Strategies and Technological Turbulence in Terms of Dynamic Capabilities

Many studies have proven that innovation performance is an important factor that increases corporate’s performance. In this context, companies need to be successful in innovation management, and they need to innovate. The technological turbulence that may occur in the sector where the companies are located will affect the innovation performance negatively if the companies fail to manage innovation. As a result of factors such as increasing competitive pressure with globalization, the elimination of time and space obstacles of technology, expanding purchasing alternatives, and increasing awareness levels, the newest products bring the highest revenues. These developments have led to a dramatic increase in the importance of developing new products as a competitive weapon, making product innovation an important element of the organizational strategy. Therefore, innovation strategies to be implemented and dynamic skills that are owned are needed to be managed correctly by companies. In this study, innovation management, technological turbulence, innovation strategies, and dynamic capabilities are examined.