Bridging design and management for sustainability: Epistemological problems and possibilities

This chapter considers problems and opportunities for design and management to contribute to creating a sustainable world. We consider the epistemology of two discourses bridging design and management, design management and design thinking, and that of appreciative inquiry, which we suggest has much in common with design thinking. We discuss problems with combining discourses from different paradigms, and highlight opportunities when paradigms are similar. We illustrate these opportunities with examples of three projects lead by designers, and comment on ways these discourses contribute to the concept of sustainability and ways in which practitioners create sustainable value.