A century ago, the ancestors of modern computers were largely devoted to analysis of social data, but sociology and computer science diverged, and today they need to be reunited. This conceptual chapter argues for the development of an integrated social-information science, in order to understand and develop socio-technical information systems, to explore and extend recommender and reputation systems, to establish the cultural basis for flourishing virtual worlds, and to deal with revolutionary issues concerning intellectual property rights. It suggests that three forms of human–machine collaboration will become increasingly important: (1) partnerships between humans and information technology, (2) cultures jointly created by the human mind and information technology, and (3) environments where humans and machines cooperate.

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