Chapter 3: Diversity Management: Revealing the Need for a Context-specific Approach

This chapter focuses on the diversity management concept which emerged in the United States at the end of the 1980s. As a strategic tool for effective use of the diverse workforce, the concept started to diffuse globally in recent years. However, there are concerns about the transferability of diversity management as a readymade practice. From this point of view, this chapter questions the universality of diversity management by providing evidence from the Turkish context. Findings reveal that due to cross-national differences and the local sensitivities, diversity management is subject to customization in the different contexts. In a sense, the local context reconstructs the content of the practice. On this basis, the chapter demonstrates the need for a context-specific diversity management approach.