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James G. March rejected relevance as a criterion for social science research, but he was concerned about the social implications of social science models. He argued that a focus on truth alone as a criterion for evaluating models meant that social scientists miss the implications of their models for beauty and justice. Here, we explore all three criteria to see what they bring to the practice of building social science models and how they interact in the models and in the world. We argue that the choices that social scientists make about these three criteria shape what they select to study in the models, what they see in the world, and what they imagine for the world. We also argue that how social scientists approach truth, beauty, and justice has implications for how they understand and engage the world.

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