Factors influencing patient willingness to pay for diabetes disease state management programs

The purpose of this study was to determine what factors influence patient willingness to pay (WTP) for a diabetes disease state management (DSM) program. Adult diabetics (N = 169) were surveyed by mail on the following: patient satisfaction with pharmacy services, healthcare utilization, perceived need for DSM, and sociodemographic factors. Patients were willing to pay on average $28.16 (SD = $31.12, median $30) for a one-hour consultation. Patients who were likely to pay more for a diabetes DSM had a greater perceived need for the service (p = 0.0016), had more emergency room visits (p = 0.0001), were more likely to be male (p = 0.0037), were more likely to be younger (p = 0.0340), and had higher incomes (p = 0.0007).