Purpose – This study compares the arrival of large-scale dairy farming in two New Zealand regions since 1984 with a particular focus on the competition between sheep farming and dairy farming.

Design/methodology/approach – The case study draws on qualitative interviews with 58 farmers in two regions.

Findings – We identify and compare the changing economic, social and cultural hierarchies in and between the two regions.

Originality/value – This study extends a typical political economic comparison by emphasising the changes in social and cultural capital as a result of the changing economic conditions in the country and the regions.

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