Chapter 9: The Influence of Tourists' Visit Intention Attributes of Recovery Aspect on Destination Image in the Post-crisis

Malaysia Tourism Statistics shows declined of Asian and European tourists from 2014 until 2020. Despite the perception towards destination, nowadays tourists more concern on formation of destination crisis management. This study aims to identify the aspects influenced; to determine the role of media influence towards economy recovery and to examine the mediated role of media influence between the aspects of relationship that influenced the economy recovery after post-crises supported by three aspects: restoration of confidence, performance of stakeholders and the response with media influenced as a mediated. Several implications and promotion of crisis management are discussed in this study.

What does ‘recovery’ mean? Researchers have reviewed the literature to see how the term has been used. At one time there was relatively little material, but in recent years, far more attention has been paid to ‘recovery’ in research reports. In research studies and everyday disaster planning, as well as in actual practice, the referent of those who use the word is not very clear, often inconsistent and confused. The general referent is clearly to a temporal phase – part of what goes on in the post impact stage at some point after the crisis time period of disaster. But with respect to other aspects, the thinking, writing and doing of most people and groups are rather murky. In fact, there is not even much agreement on the specific term, world or label to use, or if the different concepts used have reference to the same or different kinds of phenomena. Based on observation, most of the terms frequently used and sometimes interchangeably by both researchers and operational personnel, with the most common ones – reconstruction, restoration, rehabilitation, restitution and recovery – at least in the English language, are not always pointing to the same thing or process.