A Counter Intuitive View of the Role of the Communication Medium in Leadership and Change

We draw from psychological theories of leadership and literature on computer-mediated communication to challenge the received wisdom of the organization change literature about the need to match communication media richness to the equivocality of the task or change situation. We make the counter intuitive proposition that leaner forms of communication can be linked to higher perceptions of leadership charisma and effectiveness even in equivocal situations, and therefore can be more potent in effecting change than richer forms, under certain conditions. We discuss these conditions and the implications for organization change communications.