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Purpose: The paper aims to examine the link between the indicators of competitiveness of World Economic Forums (WEFs) in the area of higher education, on the one hand, and the Global Competitiveness Index 4.0 and ‘Future Orientation of Government’ sub-pillar, on the other.

Method: Consideration of the link between the mentioned link will be conducted on a sample that includes European Union member countries and potential members. The key information basis for conducting this research makes data from the Global Competitiveness Report 2019 of the WEF. The research was conducted by applying multiple regression analysis.

Findings: The results of the research show that there is a positive correlation between higher education, on the one hand, and the level of national competitiveness and sustainable development, on the other.

Practical Implications: The obtained results of empirical research can serve as a ‘global benchmark’ of future public policy in the field of higher education in the analyzed countries.

Originality/Value: The key contribution of this paper is reflected in providing a clearer insight into the competitiveness factors of the analyzed countries that are expressed in the field of sustainable development and higher education and pointing out the priority activities of competent state authorities to their improving and raising the level of national competitiveness.

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