5: Design Thinking in Management Education: Case Studies from Lessons

This chapter discusses examples and results of the use of Design Thinking in teaching management students. Initially, this method was developed and used for new product development and project management in the information technology (IT) industry. The sequence of steps of the Design Thinking method, namely empathy, definition, idea, prototype and test, is similar to the phases of project execution. Researchers in the field of education became interested in the opportunities of the method and recommended it for use primarily for studying project management disciplines in business schools. At the same time, since empathy is useful in studying the needs of consumers, the method has found application in the development of compendiums of academic disciplines.