Chapter 6: Fitness and Digital Transformation in Turkey

In today’s world, there is a very rapid and effective transformation in information, communication and production technologies. The emergence of digital technologies is causing changes in the way the industry works. Due to technological developments and digitalisation in many areas, especially in business and social life, all processes, structures and systems are updated or questioned.

The digital transformation process is changing traditional strategies, structures and opening up new ways of doing business. These developments have led to the fact that fitness businesses have largely abandoned the traditional business approach and switched to digital and created an online presence. With the intensive introduction of digital technology into the business and social life of individuals, as in other sectors, fitness centres have started to use digitalisation more intensively in all business processes.