Chapter 18: The Fitness Digital Transformation in Egypt

Digitisation, digital transformation and digital representation such terms mean the transformation in the traditional methods used in the completion of work to the use of various electronic filing systems that suit the environment requesting this transformation. Moreover, digital transformation represents a process of change in the infrastructure of institutions and companies, and this transformation is linked to the use of technology and facilities in the digital field by taking advantage of the information and communication revolution to provide services and products in a new and innovative way. (Digital Transformation of Sports Entities 2019).

Sports also became a prominent sector in the industry all over the world whether it is competitive sports, recreational or fitness exercise in general. Besides, there has been a noticeable boom in these sectors by the use of digital technology over the past three decades. Consequently, technology and digital transformation has become an increasing specialty in the world today. Additionally, the use of wearable technology, big data analytics, social media and sensor technology is revolutionising the way we exercise, analyse and improve sports. Through many recent developments and applications, it enables professional athletes to gain greater insight into performance, improve training methods and elevate their skills (Rose, 1995). In addition, fans search for mobile-friendly apps to give them the latest stats on their favourite players.