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This chapter illustrates the elicitation of metaphor using clean language interviewing (CLI) from a study with a population of 30 business leaders to find out what they could learn through articulating and exploring their metaphors about leadership. This responded to claims in the literature on leadership that mental models are the key to leadership and yet leaders are largely unaware of their models. The aim of the study was to encourage leaders to pay attention to their metaphors and to understand if this could help develop their self-awareness. The entire phenomenological study was based on clean language principles to guide the research process. The chapter includes an extract from one interview to illustrate the use of clean questions to elicit verbal and visual metaphors. It shows the application of the cleanness rating to the interview as a method to understand the relative extent of clean or leading questions and facilitate researcher reflexivity. Moreover, the chapter illustrates the use of drawings as integral to clean language practice. The chapter concludes with findings from the study about facilitating self-awareness through CLI and shares some lessons learned about using CLI with business populations.

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