Purpose – The purpose of the chapter is to introduce interviewing as an exploratory research approach for understanding the lived experiences of individuals and groups in sports and physical cultural contexts. The author draws on her own research with snowboarders to illustrate some of the standard and unique issues related to conducting interviews as part of ethnographic fieldwork.

Design/methodology/approach – The chapter begins with a brief history of the development of qualitative interviews and their various uses in sport studies. The author then provides a description of her use of ‘postmodern-inspired’ interviews as part of a broader ethnographic study of snowboarding culture. Following this, she adopts an alternative representational approach to illustrate some of the practical, ethical, political and embodied issues for reflexive researchers working in the critical paradigm and conducting interviews in sport and physical cultural fields.

Findings – The chapter illustrates the value of a postmodern approach to interviewing that recognises the interview as more than textual, and gives greater consideration to the affective, sensuous, relational, embodied and socio-spatial dimensions of each interview event.

Research limitations/implications – The chapter examines the strengths and limitations of qualitative interviewing, with particular attention to the potential and perils of interviewing in the sports field.

Originality/value – The chapter provides a succinct introduction to the use of interviewing in sport and physical culture, and makes an innovative contribution by focusing on ethnographic interviews.

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